Analyzing Backlinks: the Key to SEO Success

Analyzing Backlinks: the Key to SEO Success

Get more organic search traffic with this in-depth SEO audit template. To begin, identify the main competitors ranking against you in search.

Competitor website analysis is a process in which you examine your website competitors to understand their online strategies, strengths, and weaknesses. The piece took us a while to publish, and the client’s content team went through a change or two during the process. While the sponsored results appear prominently at the top of search results pages with the “Ad” or “Sponsored” label, they cost money. This shows up more prominently than organic local search results, which means there’s a better chance of visibility if you get featured in the snack pack. Organic traffic and keyword rankings are “vanity metrics.” There’s no harm in keeping an eye on them, but they often bear no relationship with marketing or business goals. A robust local listing provides a thorough experience in the blink of an eye. In other words, local SEO could be the key to staying relevant and growing your business. That means you should focus on collecting reviews for Facebook, Yelp, Thumbtack, Foursquare, Angie’s List, etc. depending on which ones are relevant to your business. Taking its cue from old-time Westerns where the good guys wore white hats and the bad guys wore black ones, the difference between white hat vs black hat SEO is the difference between accepted SEO practices and ones that are seen as less ethical.

So having plenty of authentic reviews, particularly positive ones, could work wonders to boost your visibility in local search in addition to enhancing your reputation. So in addition to your website and your GMB listing, it’ll also collect reviews from consumer directories and social media. Focus on directories that have higher domain authority than on smaller listing directories. Create a mobile-friendly website so mobile visitors have no trouble navigating it or finding the information they need. Despite how active they are with Facebook Ads and email sequences, a majority of visitors as well as revenue comes from organic search. 1. That is right below Amplitude’s ad, right above a piece by Mixpanel itself, and well above the content and videos published by competing agencies. Get creative. Do it right. So let’s jump right in. Now let’s move on to the most important part - how to boost your local SEO strategy and improve your local search ranking.

Without this, you stand no threat, but as soon as you’ve got it, how do you move about creating hyperlinks instead of just anticipating them coming to you? So if you’ve been making high-quality content answering real questions of your target audience and the nature of your business allows you to stay afloat, you should be good to go. If you’ve ever tried to build an SEO report from scratch, you’ve probably noticed that it’s anything but easy. And according to Moz, it’s one of the top factors that Google will consider when ranking businesses in organic local search and snack pack results. Our good friends at The Longhairs won over Mark Cuban in one of the most entertaining Shark Tank episodes ever recorded. One big factor behind the results was that we were able to apply almost all of our process, as described above, over a longer period of time. 7. 36% of SEOs think on-page is the most important ranking factor for local organic search results. This means your information should be on major citation websites; besides GMB, think Bing Maps, Yelp and Facebook. With examples and a listing of sites with information on tables. And 46% of all Google searches were seeking local information.

This tool from Google allows you to create free business listings. The snack pack results follow, appearing in a box that highlights the top three business listings related to that particular search. This could make a huge difference because 60% of mobile users have contacted a business directly from search results. The idea is to spend time on keyword research and extract a list of long-tail keywords that have low competition and decent search volume. If you have a look through the keyword data in your Google Webmaster Tools account, you’ll probably see that around 30-50% of the keywords used to find your website are brand names - the names of your products or companies. All right, everyone, I look forward to your comments. If you look closely, you might identify parts even on manually created SEO pages that can be semi-automated. 301 redirects can help make sure links to different versions of the URL all count towards the page's link popularity score. Link building, coupled with a website that has great content and solid on-site SEO fundamentals, is the most targeted form of drawing unlimited traffic, leads, and sales for your company. Word-of-mouth and local advertisements may be a great way to attract customers from your area.