Advanced Reports - for Serious SEOs

Advanced Reports - for Serious SEOs

Technical SEO is a broad term that can cover almost everything related to a website, but we’ll keep this simple within the context of an SEO content marketing strategy.

It’s a fancy term for doing things that make your pages rank higher in searches, with the goal of getting more and better traffic from search engines. If you are really going to focus on authority then the goal is to get relevant non-spammy backlinks from higher authority domains. One noticeable difference between home pages and inner pages is that while desktop pages generally have more words than mobile pages at the lower word counts, that gap narrows as the percentiles get higher. Like home pages, the inner pages’ visible words raw count very much follows the rendered word count figures, including mobile pages containing more words than desktop pages at the 75th percentile and above. It accounts for 40% of mobile and 41% of desktop home pages crawled.

Next, address any severe content issues (like thin content or duplicate pages that might be hurting you). Content delivery: If your website serves a global audience, it’s crucial to consider using a content delivery network (CDN). By caching your website’s content on these servers, a CDN ensures quick and efficient content delivery to users, regardless of their geographical location. In order to do well with any of these areas, you need to have an excellent amount of high quality content. Next, you need to ask yourself whether your customers would prefer your company to appear as a sponsored ad on search engines or an organic listing. Make sure that search engines rank your site where it belongs so your mobile audience can find you at the important stages of their journeys. Rank trackers allow you to monitor your website’s position in the SERPs for targeted keywords over time. Dan Rawley of Twinkl Hive opines, “If they search in very generic, high-volume terms - for example - ‘buy flowers online’ - then PPC is going to be your best bet, as it will be very difficult to rank in the top positions organically, and the audience is likely to click whichever result comes up first - paid or not.

Off-Page tasks are the second part of the SEO process and will help maintain and build your rankings based on quality links and natural activity. Guest blogging allows you to reach a wider audience and build authoritative backlinks. For example, collaborating with local business organizations or participating in community events can lead to opportunities for guest blogging or features on their websites, providing you with high-quality backlinks. Backlinks from websites in the same geographic area or industry as your business can also further improve the relevance of your website for local searches. Analyze - Discover what terms people are searching for in your industry. Backlinks are earned organically when people find your content. 94% of online content doesn't receive external links, and only 2.2% gets links from multiple sites. This broken link checker identifies any internal 404 errors, or web pages linked to your web pages using incorrect URLs, and pages with external links returning 404 pages. We (the SEO team) had found that many engineers didn’t know too much about Search Engine Optimization, and sometimes designed our consumer-facing pages in a way that wasn’t ideal for SEO. Many of your competitors already know the value of backlinks and they’re likely to be way ahead of you.

If a person goes looking for a company or product by name, Google will steer them towards what they’re looking for. Those with the deepest pockets could run Adwords campaigns that appear to make absolutely no fiscal sense, either because they’re getting their revenue from elsewhere to subsidise the Adwords spend, or, as is often the case, they’re prepared to wage a defensive war of attrition to prevent new competitors entering or dominating their space. Whether by yourself or with the help of a conversion rate agency, your own content increases the chances of getting organic backlinks. High-quality content should not only focus on keywords but also provide value to readers while encouraging engagement through shares or comments. However, it is important to optimize images with relevant keywords and descriptions to maximize the SEO value of image backlinks. Whichever option you choose, you ensure that search engines do not attribute value to the website the link ends up on.